The word unapologetic means "not acknowledging or expressing regret." While the urban definition is to be careless and not give a f*** after a certain situation. And lastly, our definition is the act of owning who you are and living in your truth.
All definitions work well with the word but of course, I would choose ours every time. I think a lot should live by that daily and it would make their lives a bit easier. Almost like living carefree. Now, I am not saying be one of those people who doesn't care about anything or anybody because that's almost humanly impossible to not care but chose what you give your energy to when choosing what to care for. That's why I chose the name for my brand because with self-love, self-discovery, and learning self-worth you have to be unapologetic. You have to be selfish all while not caring about the opinion of others in the process. One of my favorite quotes is "Self-care is not selfish because you can not serve from an empty vessel" think of the vessel as you and let's say you always spend time filling up others, focusing on everybody and everything else around you that you forget to cater to you and your needs. Now, you are unhappy because you wasted all this time on others who probably aren't appreciative and grateful for your actions. Save yourself the hurt feelings and letdowns, and just do you. Simple.
Learn boundaries and do not allow anybody to manipulate you into anything that goes against them is your power!
Also know that you don't owe anybody an explanation on why you chose to do what you did for yourself.
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